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A general name or product used in place of a well-known brand name or product. Example: chocolates (generic) rather than Godiva chocolates (brand name); shortbread (generic) rather than Walker shortbread (brand name).
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Gift Basket Dictionary Industry Terms and Definitions |
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A general name or product used in place of a well-known brand name or product. Example: chocolates (generic) rather than Godiva chocolates (brand name); shortbread (generic) rather than Walker shortbread (brand name).
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